![]() The New York Times reporter Kellen Browning wrote in August that about 75% of American kids ages nine to 12 played Roblox games. Roblox was already on the rise pre-pandemic, as the gaming site - which allows players and content creators to create unique digital experiences for free for a global community - surpassed the number of monthly active users of its competitor " Minecraft" by hitting the 100 million player count in August 2019. The online game-creation platform that launched 14 years ago has become a fixture in households with tweens since the pandemic started last March, as kids (and their parents) search for activities to stay engaged and learning from home. If you have a kid under the age of 16, then you've probably heard of Roblox.
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